Ever since the evolution of the Internet, e-commerce has accrued enormously. In layman, language e-commerce is nothing but buying and selling on an electronic platform. The invention of E-commerce is often credited to Mr. Michael Aldrich who introduced the concept of online sales and transactions.

Time has changed drastically from the time of the barter system which included a huge patch of time in negotiations, to the current period where our desired products are just one click away.
Probably a decade ago, e-commerce was considered an unfathomable domain, and today it’s all hustling and scintillating.

So what exactly is e-commerce?
It’s the commercial activities on the internet revolving around but not limited to buying, selling, transacting, and more.

Two decades ago, who would have imagined that we can just shop from our favorite brands and stores while relaxing on the couch with a cup of coffee, who would have thought that we could suffice our food cravings with instant food orders, who would have thought we could complete our bank transactions without standing in long tiring queues, who would have thought that we could rent necessities or get various services at home. Maybe a joke then but a hardcore reality now. We have indeed stepped into a new world.

Every coin has two sides and so is with e-commerce. When we intend to buy something from the internet, we simply go to the electronic window (smartphones, laptops), select the desired product, add our details, make the payment, and wait for the delivery. Things change with various requirements and business models. e-commerce has completely blemished the geographical restrictions, less of hassle and seller tantrums, fast purchase, and allowed us to shift from one store to another in no time.
Simple isn’t it?
The seamless way it looks from a user’s perspective it isn’t that glossy from the merchant’s way. High competition, a pool of products, a wide delivery network, warehouses, etc are no joke.
But business doesn’t always mean you have to construct a parallel company like Amazon or Flipkart. One can enter at various domains of Selling, Warehousing, Outsourcing, and countless more.

No wonder e-commerce is fueling the world’s fastest-growing economy amid the top ten economies, e-commerce in India has revolutionized the shopping behavior of people supplemented with cheap smartphones and internet connectivity. We happen to be the second-largest online market in the world after China and still progressing.
By 2021 the e-commerce share in the retail sector of India is expected to be around 7% with the electronics sector having the highest share. Less percentage in retail is largely due to lack of tangible confirmation of quality, lack of examining the product personally, and also a huge population is still not willing to shift online. Although the companies are very well aware of it and are instilling huge efforts for consumer behavior, consumer shopping experience, quality, efficiency and more. Hopefully, things might take good turns in the future.
The recent wake of corona virus pandemic did affect the e-commerce sector but also paved a way for its revival. The way demonization forced and convinced people to shift towards cashless transaction so did the corona pandemic. There was a 26% growth in the online purchase of essentials during the lockdown. Home Supplies was the only category in demand under non-essentials moreover medicines and groceries experienced the highest purchase with digital payments. India always finds a way to grow even amidst such circumstances.
With a whopping 687.6 million digital population, e-commerce has actively penetrated 74% of it. This will eventually give a boost to the government’s aspiration to make India a 5 trillion dollar economy.
The recent inception of Artificial Intelligence which smartly analyzes the customer’s needs is the icing on the cake.
Who knows that this new decade will give a complete turn around to our shopping experience in the new world with lots of virtual thoughts transforming into reality.