Service marketing is one of the branches of marketing were service marketing refers to service against the product. We’re marketing of services is a relatively new phenomenon in the domain of marketing. Were the service marketing totally depends upon the two relationships & value. It may be used to market a service or a product. Which is to increase service prominence in the global market or we can say in global economy.

So let’s talk about one of the startup name OYO were it all started in 2012 came in the market to disrupt the Indian hospitality just like other startup did likewise Ola is one of the startups and many more who came up with advance & new technology in the industry with new services. As we know that how OYO changes the hospitality industry & bring emerging innovation to remain sustainable in the market for long. As we are very much pretty aware about this service industry has changed and evolved time to time as along side by side many sector changes accordingly. Earlier days hotels or you can say maximum hospitality is not been served online platform or in digital platform were as service industry turning around digital transformation taken place as new startups emerge out in the market were one startup come up name OYO Rooms were he totally change the view of hospitality were they came up the with the new idea to book the rooms online having full privacy with amazing prices were first they find the problem what people is facing while booking or finding the hotels so they came up with new idea why not hotel come to your place. As preferred to provide services to the people so OYO become one of the most online aggregator of budget hotels in India it helps in improve the services & work to more people who was not running earlier were service industry help hospitality sector to rise up.

Were OYO room come with many additional service were customer haven’t expected the things were they came up with the new aim of standardization of various measure each room including Wi-Fi, free breakfast, branded toiletries & so on. Were they all stated with targeting some or few hotel in some of the cities but the people were aware about this service in this sector has started showing more interest. OYO expanding very rapidly in the India. They came up with application which can be installed in the mobile phones from where this application can easily book the rooms according to rating & affordable price. They rapid expansion took place in Kolkata, Mumbai, Delhi, Bangalore they almost come with new 2000+ hotels  20000+ rooms & 100 cities. As they get more funding and expanding their roots outside the country like Malaysia, Indonesia & so on. So they analyses the problem what youth were facing about their privacy. So they come with new concept were they have launched OYO Life Coupe room launched because earlier hotels room were allotted to those who were married and ask them up-to show the ID proof so they came up with new idea launch this services in India so they change the policies of the hotels, guesthouse, etc. were no question will be asked to the unmarried couple and it was successfully come up in the market so however they have to end this service very soon because which against the Indian culture leasing the hotel rooms to unmarried couple. So they come up with new services like which was introduce in the changing environment like OYO Town House, OYO Vacation Homes for the travelers as well as for those who finding difficult in finding the homes.

This way the OYO come up with new innovation which sustains in the market more than 8years+ was still coming up with the new things were they show the love and affection towards people while taking up the service industries at the new height of the glance were people do respect OYO facilities what they came up to & aspect many things. So they come up with many new strategy were the focus on digital marketing section aggressively for lead generation & customer acquisition. Were they successfully target and achieved the things.

So OYO focuses on innovation so they came up with recycle of soap were which been used ones or thrown away in hotels so they can be recycle and repacked & can reused in the market. Where there will be less uses of natural resources. So lead to generate key of growth in social & economic development